Sales promotions are among the most effective methods of increasing sales and building customer satisfaction.

Sales promotion is an undertaking  by an organization designed to increase sales or encourage the use or trial of a product or service. Sales promotions take many different forms, but they all focus on persuading a target audience to make a purchase or become a client of a business.

Sales promotion is just one out of many marketing strategy that has been around for many years but sales promotion seems to get to the target audience more because it psychologically gives the target audience the feeling of cheating on the promoter.

Benchmark has a consultancy outfit that develops sales promotion strategies for businesses and shows them to the target audience.

Some of the sales promotion strategies we use in promoting businesses are;


         This strategy give your customers a fore-taste of what the product is like before they make payment for one and secures their confidence on your product.

By providing samples to potential customers, regardless of whether they purchase something, it encourages customers to buy products they may not have considered before.


      BOGO-free stands for Buy-One-Get-One free. It is often referred to as “self-liquidating” promotions because it encourages the clearing of stock.

Auxiliary product or related products can be used for BOGO-free where the free product is not as expensive as the one been sold.


      Customers will go crazy over discounted prices deals like Black friday, Cyber monday. This is because everybody likes great deals.

Discounted prices deals are best carried out on special times like Chrismas, Easter, holidays, summer etc. 


         This stands for Customer Loyalty Program and it aims at rewarding loyal customers.

Promotions like getting a free hair cut for every 5 hair cuts a customer under goes is an example of CLP


        There are various ways to leverage on this techniques of sales promotion.

An electronic store may decide to offer free battery to customers who made purchase above a certain limit. This is to encourage customers to buy more.


      This is most suitable for online businesses, product packaging, newspaper or magazines.

This is a way of saying thank you to customers who completed a certain task or reached a certain goal.

Getting your target audience to know about your sales promotion in more important than the sales promotion program itself.

As a promotion company, BenchMark is poised to make your promotion to be seen by the right audience contact us today  for free consultation services for your business.