GET PEOPLE BEHIND YOUR BRAND
Building a brand is a very uphill task if you don’t know how to get the right guys behind that Brand name.
In this post, I will be discussing the necessary steps required to get the right guys to back your brand. Believe you me, this is exactly what you need to get attention in this nosy digital world characterized by gross inpatients. Consider these factors to getting people to back your brand.
Have more than a blog and a social media account.
In case you desire to generate a significant impact as a business online, having a blog and a social media account is definitely not enough. What is crucial is to be aware that there has to be a brand behind that blog and social media account. There have to be something that makes people feel is a whole, not just a bunch of posts and comments that are not tied together. Having a logo doesn’t automatically makes your site a brand. To have a real brand you have to comprehend what’s behind all the text you can write, it’s like the essence that is deep of your whole platform, it is that little something that makes it special. Once you have a brand you’ll have fans, in order to achieve that you need to create yourself an image, that image you create needs to get exposure.
When can you conclude you have a brand.
You may ask yourself, if I have my site logo, and it isn’t the brand, then what is it? Something is pretty obvious, a brand without a name is not a brand. When you register your company you give it a name right? That name will be your online site’s name at the same time. The big company Google, says, that brands are more successful at SEO nowadays, at the same time from the user’s perspective sites with brands can be seen as even more professional than sites with no brands defined. A good example of this: if you call your site “Sports World”, it will work much better than just calling it “Sports Articles”.
The Visual language of your brand.
Something that is also very important in this concept is having “visual language” in your site. After your logo has been created, the next step is selecting the colours and also images that relate to your business brand and are the basis of your brand’s logo. At the moment you have all these elements, you have to combine them into everything else you develop to your site. For example, if your logo has the colours black, brown and grey, then your website needs to use these colours, same for your social media accounts, it’s about expanding your visuals to everything that you create from now on for your business.
Check out brands like Coca-cola, Samsung, Orange, MTN. These companies speak their language with their colours, font and font size
Your Mission Statement.
So, the work doesn’t end there. Now you need to be able to create what is called “The Mission Statement”. This is the more important aspect of your brand. Some experts say this mission statement is what is needed to be defined first. “The Mission Statement” is just a short paragraph that explains what is your business about. Basically what you do and the reason behind it. This includes the goal you have, the vision and also the commitment you put to make it works. After you define this, you’ll have a better vision of what your business is about and based on that you’ll get the inspiration you need to create the elements of your business, the logo and the name are a couple of them. At this point you made your business name and your logo stand for something, thus now people can stand behind you and your business.
Let me stop here for now. My next post will talk more on that. Meanwhile, you have any question or suggestions on this post, please drop your comment in the comment box below and I will address it as soon as possible.
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