7 tools every blogger must have
The first on the list is Grammarly, a Google Chrome extension. Even though this article does not arrange the tools in order of relevance, I believe that this is an indispensable tool to use if you care about quality writing. So what does Grammarly do and how does it function.
From the name, you can guess its function.
Ubbersuggest does many more things than help you see keywords. It also helps you see who your competitors are and what keywords they are ranking for in their articles.
With this, you can position yourself aright to compete with them based on their keywords and quality of articles.
See an example
There are many more purpose to which Ubersuggest can be put into but this article is not on Ubersuggest, so I have to leave it here for now. You go and search out the rest for yourself, but if I get a couple of requests on that, I can put up an article on that.
In the Ubersuggest tool, I introduced the word “keyword” that you may not be conversant with. Keywords are words, phrases or clauses that people search for in search engines like Google.
When a person goes to Google and search for low sperm count, for example, the low sperm count is a keyword and so the Google algorithm goes into work to search for articles on the internet that have that keyword littered in it. To make it easier to be seen by the crawling algorithm, you may need to tell the system that you already have the keyword and that can only be done with an SEO tool like Rank Math.
SEO stands for search engine optimisation and the process of adjusting your article to fit into the ideal article that search engine algorithms are looking for is what is called optimisation.
There are a couple of SEO tools out there, the most popular of which is Yoast SEO but I’d rather write about Rank Math. This is because I have used the 2 and I can tell you that although Rank Math is relatively new, it has more robust functions than Yoast SEO. And the good part of it is that with the free version of Rank Math, you can rank for as much as 5 keywords while you have the option of only 1 with the Yoast SEO free version.
This means that for the low sperm count example you can also rank for other keywords like low sperm count signs, low sperm count treatment, causes of low sperm count, IVF with low sperm count and many more related keywords.
The only issue with this tool is that it requires some level of technicalities to set up, but once it is set up it is very easy to use. It is usually set up by a website developer so you can contact your website developer to install that for you or better still, you can reach out to benchmark digital to help you with that.
If you are concerned about making website visitors come back again or you want to inform them whenever you have a new product, then you may have to collect their email addresses. There are several ways to do that and the most popular of which is to ask them to insert their email address in exchange for something valuable when they enter your their website.
Depending on the tool you are using to collect the email, the emails will be listed at the back end of your website once they are captured and you have to export the emails to an email Marketing System from where you can send automated emails.
MailChimp is an example of that email marketing system. It organise your email contacts into audiences and gives you the option of designing the email the way you want with things like images, videos, internal links and many more, much more like a one-paged website than an email. This kind of email template is much more interactive and will increase conversion.
MailChimp also has the capability of sending automated emails to a new subscriber and grouping subscribers based on certain parameters but this will require that the opt-in form used in collecting the emails is synchronized to the MailChimp account using an API. This may be a little bit technical but again we’ve got your back at Benchmark Digital.
One reason I choose MailChimp over many other email marketing platforms is that it allows for up to 2000 emails in the free version and it has a good user interface that can make it easy for even a newbie in email marketing to use.
The last of them all but certainly not the least is Google analytics. With this tool, you can monitor the activities on your website: the number of visitors you get every day, what pages or post of your website they visited, visitor’s location, what keywords brought them to your website, what device they used to get into your website, what operating system they used and so many more information.
This information will help you pattern your subsequent posts or adjust existing ones to meet the desire of your average visitor because the writing is all about them and not you!
Any website or blog without analytics is trading in the dark. You don’t know why you are not gaining traction, you don’t understand what your visitors want and so you can’t satisfy them.
Google analytics has quite a myriad of data and so may require closer observation and study to understand the data. But there is an easier way out to get this done using a plug-in called monster insight. With this tool connected to your Google analytics, it can filter the most important data to you and display it on a more concise manner on your website dashboard.
This article discusses 7 tools that will help you in your blogging escapade, so go on right away and implement the knowledge and if you have any further questions you can contact us or drop it on the comment section.
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