The whole concept of affiliate marketing is to earn a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

Basically, there are 3 structures in an affiliate marketing program;

The Merchant: This is also known as the vendor, the creator, the seller, the brand or even the retailer. It can range from solo companies to big fortune 500 companies, all that matters is that they have a product up for sale.

The Affiliate: This is where the marketing happens. An affiliate promotes one or multiple affiliate products and tries to attract and convince potential customers of the value of the merchant’s product using his expertise as a marketer, so that they actually end up buying it.

The Consumer: This is the reason for the whole marketing process. He is the end user of the product produced by the merchant and marketed by the affiliate. All the affiliate’s energy is focused on getting the consumer to like and buy the product.

Benchmark as an affiliate marketer is poised to increase sales of your product through partnership. There are 3 conditions that will be fulfilled by the merchant to enable successful partnership;

  1. The merchant must have a well-organized system for monitoring sales. An affiliate website is the best form of system for this.
  2. The product must sell above $10 and a commission of 50% will be required by BenchMark for electronic-based products like e-book. Other products can be negotiated but would not be less than 20%
  3. A detailed explanation of the product will be needed and where necessary, a free copy of the product will be required.